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Marketing is a Misunderstood & Maligned Term

Published on July 30th, 2014

There are few terms as misunderstood in the general parlance as that [spits in the figurative gutter] word Marketing. To most people out there it’s synonymous with advertising. And we all hate the manipulative, expletive, wank-driven paleo-superfood-gluten-free-wankeroo that those people rode into town on. But, if the truth be told, we’re constant marketers. In business, we have to be that way.

Imagine yourself in a little shop in a little street. You’ve got products to sell, but what products? Expensive, or down-market? Do you have products that need to move every day, or expensive things that people come from far-and-wide to look at, but you only need to sell an occasional one to stay profitable. They’re products for a certain socio-economic customer base (marketers would call that a target market or a segment). And you’ve got to get those products into your shop and out to your customers somehow. This would be called distribution. Again, it’s marketing.

The distribution channels that you choose and the manner you offer and deliver your products to your target audience and passers-by are all marketing. What type of truck, train or horse do products arrive on? In what size batches? How are the business-to-business relationships on that end? And do you sit the products on the floor of your shop or stack them onto shelves? All marketing.

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Graffiti, New Town, Tasmania

Published on July 29th, 2014

Railway bridges, factory sidings, errant walls and unmoved caravans. The scourge of the graffiti artist. Or, in Hobart, it seems like there are more tags out there than ideas. I know this piece of graffiti isn’t that special as an artistic statement… but I did kind of like it.

Ilford FP4 PLUS 125 shot on a Nikon F2A Photomic
Rodinal at 1 + 99 for 90 at 18 Celcius

Old Film:: Uncle in a Bra, Skirt & Earings (1940s)

Published on July 28th, 2014

It looks like the husband of one of my aunties was a bit of a fooler. He donned bra, skirt and earings for a bit of a laugh. The photographs on this page are scanned from 6cm x 9cm film negatives that were made by my paternal grandmother Elvie Ruth Bonner (1901-1986). Tasmania was a hard place to make a living back in the 1940s and 1950s and a little humour goes a long way when you don’t have a lot in your pockets. I notice that he kept his manly shoes for the photographs. Sadly, my old aunties were strangers to me growing up. They were much older than my father and his brothers.

My auntie's husband in a bra

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More Articles on

  1. Graffiti, New Town, Tasmania
  2. Old Film:: Uncle in a Bra, Skirt & Earings (1940s)
  3. The Birds
  4. The Small Bust
  5. Shape & Contrast

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About the Author

Steven Clark Steven Clark - the stand up guy on this site

My name is Steven Clark (aka nortypig) and I shoot film photography for fun. I have an MBA (Specialisation) and a Bachelor of Computing from the University of Tasmania. Currently in pursuit of investment for a local business venture. Dreams of owning the World. Idea champion. Paradox. Life partner to Megan.

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