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Two Metre Tall Huon Dark Apple Ale (6.5%)

Our Huon Dark Apple Ale starts as a rich and robust dark ale fermented with brewer’s yeast. We then add up to 25% whole apple juice from Tasmania’s pristine Huon Valley (or “Apple-HQ” as we like to call it!) and re-ferment with a selected champagne yeast. Extended tank maturation pre-bottling, a third fermentation in bottle and, preferably, months of bottle-age completes a very individual ale of extremely complex character. This ale truly is a ‘uniquely Tasmanian experience’ and can be enjoyed now or will reward cellaring by developing more complexity with age… 6.5% alc. vol.Two Metre Tall

I’m a big fan of the Two Metre Tall business model and their philosophy of making booze. I love that people are trying new tastes, educating their tongues and are ready to trust their experiences over the traditional boxes of what marketing and tradition have informed them booze should be. Like Two Metre Tall marrying a dark ale and a cider. That’s everything I believe in right there in a sentence.

This is an interesting company because as the Tasmanian cider industry eventually gets more competitive (expansion of existing businesses and new market entrants) the two places you’d want to be in that market are the best… and the cheapest. Everyone in the middle… the so-so cider makers… will come under pressure and probably fail.

In that context, I can’t see many cider makers even being in the same game as Two Metre Tall. Where competitors might add a few cherries, the Two Metre Tall business is about crafting new taste experiences like sour beer. Or in this case, dark ale married to the cider. That’s a winner strategy. Create new tastes, educate the market and move perceptions across to enjoying the new taste. And couple that with the skills to develop and brew these new tastes.

We very much enjoyed our six pack of Huon Dark Apple Ale procured at the Derwent Valley Autumn Festival on Sunday.

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About the Author

Steven Clark Steven Clark - the stand up guy on this site

My name is Steven Clark (aka nortypig) and I live in Southern Tasmania. I have an MBA (Specialisation) and a Bachelor of Computing from the University of Tasmania. I'm a photographer making pictures with film. A web developer for money. A business consultant for fun. A journalist on paper. Dreams of owning the World. Idea champion. Paradox. Life partner to Megan.

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