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Archive for July, 2014

Marketing is a Misunderstood & Maligned Term

Wednesday, July 30th, 2014

There are few terms as misunderstood in the general parlance as that [spits in the figurative gutter] word Marketing. To most people out there it’s synonymous with advertising. And we all hate the manipulative, expletive, wank-driven paleo-superfood-gluten-free-wankeroo that those people rode into town on. But, if the truth be told, we’re constant marketers. In business, we have to be that way.

Imagine yourself in a little shop in a little street. You’ve got products to sell, but what products? Expensive, or down-market? Do you have products that need to move every day, or expensive things that people come from far-and-wide to look at, but you only need to sell an occasional one to stay profitable. They’re products for a certain socio-economic customer base (marketers would call that a target market or a segment). And you’ve got to get those products into your shop and out to your customers somehow. This would be called distribution. Again, it’s marketing.

The distribution channels that you choose and the manner you offer and deliver your products to your target audience and passers-by are all marketing. What type of truck, train or horse do products arrive on? In what size batches? How are the business-to-business relationships on that end? And do you sit the products on the floor of your shop or stack them onto shelves? All marketing.

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Old Film:: Uncle in a Bra, Skirt & Earings (1940s)

Monday, July 28th, 2014

It looks like the husband of one of my aunties was a bit of a fooler. He donned bra, skirt and earings for a bit of a laugh. The photographs on this page are scanned from 6cm x 9cm film negatives that were made by my paternal grandmother Elvie Ruth Bonner (1901-1986). Tasmania was a hard place to make a living back in the 1940s and 1950s and a little humour goes a long way when you don’t have a lot in your pockets. I notice that he kept his manly shoes for the photographs. Sadly, my old aunties were strangers to me growing up. They were much older than my father and his brothers.

My auntie's husband in a bra

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Old Film:: My Dad and his Mates (early 1950s)

Tuesday, July 22nd, 2014

I remember my father as a man who chose not to entertain the idea of friends. He was a complex man and I don’t really understand why he went down that road. As a younger man he had friends. Perhaps fathering children and gaining responsibilities led him into social isolation. The photograph is scanned from a 6cm x 9cm film negative made by my paternal grandmother Elvie Ruth Bonner (1901-1986). My father is the guy in the centre; that may be his younger brother Nig (Arthur Kevin) is on the left and perhaps Terence Crossin on the right. Where exactly in Tasmania this photograph would have been made isn’t clear, but I’d also guess this is around the time he married my mother – 1953.

My father and his friends

I like this photograph of my father, in particular of any picture that I’ve seen, because it shows the lad, the boy, the participant. It would have been good to know my father in that early part of his life. Just because I’m left a little curious. He died in 2000 of chronic lung disease caused by working in heavy industry and smoking. His brother Kevin died a month earlier of emphysema.

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About the Author

Steven Clark Steven Clark - the stand up guy on this site

My name is Steven Clark and I live in the Derwent Valley in Southern Tasmania. I have an MBA (Specialisation) and a Bachelor of Computing from the University of Tasmania. I'm a mazer & a yeast farmer (making beer, fruit wine and mead as by-products of continuous improvement in my farming practices). I'm a photographer, although my film cameras are currently silent. I do not tolerate idiots. I do not tolerate bigotry. I do not tolerate excuses. Let's be clear, if you sit with my enemies you my are my enemy for life.

Blogger. Thinker. Brewer. Drinker. Life partner to the amazing and incredible Megan.

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