Wednesday, January 27th, 2016
A great way to buy real Australian wine directly from real Australian small batch wine makers is through a start-up called Naked Wines. Over 49,000 people are currently crowd-funding Australian wines through Naked Wines at a commitment of $40 per month. These small scale wine buff investors are called the Angels.
The business problem Naked Wines solve is that the Australian wine industry is dominated by the two major supermarkets – Coles and Woolworth. With 77 per cent of the wine industry in those large corporate hands it is extremely difficult for small producers to compete and new entrants to produce good, authentic Australian wine. Real wine. Wine made by real wine makers in small batches.
The idea itself is simple enough: wine lovers (the Angels) commit to letting Naked Wines pull $40 each month from their bank accounts. This money accumulates in their shopping cart to be immediately available for purchasing wine. This money isn’t lost or stolen; it remains their money. The guaranteed $40 monthly cash flow from the 49,000+ Angels is used to help a select group of small wine makers purchase grapes and bring their otherwise unrealised small batch wines to market. Note that only Angels can purchase these limited edition wines.