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Archive for the 'business' Category

The Danger of Crap Beer in the Craft Beer Market

Monday, July 20th, 2020

This week we ran into two particulary rubbish craft beers in our household and I’d like to suggest into the craft beer ether than it’s not good enough. Not by a long shot. And while I’m going to suggest two beers in this blog post that should have been ditched at the brewery (making some people prickle, for sure), it’s an endemic problem within the craft brew industry. Bad beer. Or sub-par beer. And that beer being applauded, regardless.

The first beer I fail to understand why it ever reached the market was a can of Little Bang Chipotle Panther. A nice idea, but it was pretty much an undrinkable swill and whoever taste tested that product before it went out the door needs to rethink their commitment to the industry. I’m aware that Little Bang make some cracking beers… but this one was a massive fail. It did taste like chipotle. But it was a crap beer.

Little Bang Chipotle Panter

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The Importance of Competitive Advantage

Friday, February 14th, 2020

As an otherwise idle MBA (Master of Business Administration) there are a lot of times where I hear business plans and see business ventures that make me wonder whether the people involved actually understand the idea of going into business. Most businesses fail. But most businesses fail because they don’t have a business plan or a marketing plan. And I’d add that they need to keep these as Live Documents (continually amended in real time to reflect the changing business environment).

Boring stuff, I know. Who really wants to spend all that time and effort running a business with paperwork. Live documents, phooey. I hear you. My answer… well, a business that wants to compete, survive and prosper. Otherwise, you’re correct… what a waste of energy.

One step in that direction for a business is to sit down and seriously ask yourself what your product/service offers customers. I mean, what does it really offer them above your competitors? What is your Competitive Advantage? Why you and your product/service, instead of your competitor?

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Advice on being in the Business of Making Beer

Monday, October 7th, 2019

In a recent Facebook post on a local independent craft brewery website there was content about a certain beer style that I really love. A style they produce and sell in bottles. So I commented and asked for information about where to buy their bottles. Two weeks later you can still hear the crickets.

Yes, it made my expensive fancy MBA sigh. Businesses often disappoint me for getting the easy things completely wrong.

The sad truth, whatever the product or service, is that running a business is entirely unlike what the business does for a living. Being a great beer maker doesn’t mean you’re a great business person. It doesn’t make you a financial wizard, a marketing magician or a strategy guru. You make great beer. Nothing more, nothing less.

And in a fair and just universe that would be enough. Right? You make the greatest beer of anybody and the people come to pay you for the privilege of imbibing the nectar from your fermentation tanks.

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About the Author

Steven Clark Steven Clark - the stand up guy on this site

My name is Steven Clark and I live in the Derwent Valley in Southern Tasmania. I have an MBA (Specialisation) and a Bachelor of Computing from the University of Tasmania. I'm a mazer & a yeast farmer (making beer, fruit wine and mead as by-products of continuous improvement in my farming practices). I'm a photographer, although my film cameras are currently silent. I do not tolerate idiots. I do not tolerate bigotry. I do not tolerate excuses. Let's be clear, if you sit with my enemies you my are my enemy for life.

Blogger. Thinker. Brewer. Drinker. Life partner to the amazing and incredible Megan.

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