skip to content rich footer

StevenClark.com.au

subscibe to the StevenClark.com.au rss feed

Archive for the 'business' Category

Small Business, You Probably Don’t Need a Website

Tuesday, October 20th, 2020

As a web professional I was brainwashed into the idea that every business needed a website. For a while that stuck, until I began to realise that most businesses get no return on investment. And, at the same time, most web developers were adamant that their products and services didn’t require a return on investment. Which is madness. In business you pay for something that makes you money and you employ people to make you richer… you don’t buy and employ on the basis of brotherly-fucking-love.

The key phrase when you’re looking to get something done for your business on the World Wide Web is web solution. That means a web solution to your current business problem – marketing, e-commerce, data collection, something that only the web can achieve. If your prospective web developer can’t give you measurable indications of what success and failure look like in that investment then walk away.

Seriously, most small businesses can put a compass onto a map and define their universe. Why, for example, would a tradesman in this small Tasmanian town care if somebody in California accidentally opened his/her web page? Bah. And that’s the trouble, web developers are too busy selling web sites to even consider solving a real and pressing business problem using web technologies. Most developers wouldn’t know a business problem with a web solution if it hit them between the eyes – they sell something else. Internet beach towels.

Read the rest of this entry »

The Importance of Competitive Advantage

Friday, February 14th, 2020

As an otherwise idle MBA (Master of Business Administration) there are a lot of times where I hear business plans and see business ventures that make me wonder whether the people involved actually understand the idea of going into business. Most businesses fail. But most businesses fail because they don’t have a business plan or a marketing plan. And I’d add that they need to keep these as Live Documents (continually amended in real time to reflect the changing business environment).

Boring stuff, I know. Who really wants to spend all that time and effort running a business with paperwork. Live documents, phooey. I hear you. My answer… well, a business that wants to compete, survive and prosper. Otherwise, you’re correct… what a waste of energy.

One step in that direction for a business is to sit down and seriously ask yourself what your product/service offers customers. I mean, what does it really offer them above your competitors? What is your Competitive Advantage? Why you and your product/service, instead of your competitor?

Read the rest of this entry »

Advice on being in the Business of Making Beer

Monday, October 7th, 2019

In a recent Facebook post on a local independent craft brewery website there was content about a certain beer style that I really love. A style they produce and sell in bottles. So I commented and asked for information about where to buy their bottles. Two weeks later you can still hear the crickets.

Yes, it made my expensive fancy MBA sigh. Businesses often disappoint me for getting the easy things completely wrong.

The sad truth, whatever the product or service, is that running a business is entirely unlike what the business does for a living. Being a great beer maker doesn’t mean you’re a great business person. It doesn’t make you a financial wizard, a marketing magician or a strategy guru. You make great beer. Nothing more, nothing less.

And in a fair and just universe that would be enough. Right? You make the greatest beer of anybody and the people come to pay you for the privilege of imbibing the nectar from your fermentation tanks.

Read the rest of this entry »

Social Networking

Keep an eye out for me on Instagram

About the Author

Steven Clark Steven Clark - the stand up guy on this site

My name is Steven Clark and I live in the Derwent Valley in Southern Tasmania. I have an MBA (Specialisation) and a Bachelor of Computing from the University of Tasmania. I'm a mazer & a yeast farmer (making beer, fruit wine and mead as by-products of continuous improvement in my farming practices). I'm a photographer, although my film cameras are currently silent. I do not tolerate idiots. I do not tolerate bigotry. I do not tolerate excuses. Let's be clear, if you sit with my enemies you my are my enemy for life.

Blogger. Thinker. Brewer. Drinker. Life partner to the amazing and incredible Megan.

skip to top of page